Goals
The main objective is to use search engine marketing tools such as SEO (Search Engine Optimization) and SEM (Search Engine Marketing), learning to configure tools (Google Analytics and Google Adwords), track keywords, analyze conversions, and continuously monitor.
- Understanding the new digital environment.
- Planning in a digital environment.
- Organization of corporate identity and business relationships, oriented through the internet.
- Ability to develop new communication strategies.
- Identification of new scenarios for communication in the digital environment.
- Management of digital identity in a business environment.
- Management of marketing strategy in new digital environments.
- Recognition of the new customer profile: the digital customer.